A while back, at a family gathering, two of my sisters-in-law asked me, “What do you do anyway? Do you make any money doing it? Where do you do it?”
This is Soul Caller World: A kind of elevator speech
A while back, at a family gathering, two of my sisters-in-law asked me, “What do you do anyway? Do you make any money doing it? Where do you do it?”
I have never enjoyed this question but every branding expert requires me to have a prepared ‘elevator speech’ to answer it. I don’t - I hate elevator speeches - and that wouldn’t be a problem if I knew wha…
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