A while back, at a family gathering, two of my sisters-in-law asked me, “What do you do anyway? Do you make any money doing it? Where do you do it?”

This is Soul Caller World: A kind of elevator speech

A while back, at a family gathering, two of my sisters-in-law asked me, “What do you do anyway? Do you make any money doing it? Where do you do it?”

I have never enjoyed this question but every branding expert requires me to have a prepared ‘elevator speech’ to answer it. I don’t - I hate elevator speeches - and that wouldn’t be a problem if I knew wha…